Google is retiring their Affiliate Network

For those using it, Google is planning on retiring is affiliate network system, whereby shutting the door on a revenue stream for many smaller sites. How much of a stream this is I’m sure depends on it site. However, I find it interesting that rather than looking to sell off this product to another company to manage, they are simply shutting it down. Here are Google’s words:

Dear Publisher,

As you may have read in our recent email, we’ve made the difficult decision to retire Google Affiliate Network (GAN). According to your GAN Online Program Terms and Conditions and AdSense Terms and Conditions, we will suspend all GAN services, except for certain reporting and payments functionality, on July 31, 2013. On October 31, 2013, we will suspend and terminate any remaining GAN services.

Publisher payments will be disbursed for your GAN network activity generated through July 31, 2013. For clarity, the last day that new activity will be tracked through GAN (including conversions) is July 31, 2013.

Affiliate publishers can continue to earn AdSense revenue through the AdSense network. Thanks for your support of our affiliate product, and we look forward to helping you grow your business in the future.

The Google Affiliate Network Team

So goes another service from Google. RIP.

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